Johnson said that Gen Z and millennial women are Geneva's "sweet spot" although users of the app range in ethnicities, genders, and ages. While the company wouldn't share it's user numbers with Insider, it said that its user base has quadrupled since the start of 2022. "Our mission is to build towards a better internet–one that helps support and foster people coming together in a safe place to have healthy conversation," Hauser said. Those treaties were a unifying moment to "make the world a better place," founder Justin Hauser told Insider, and the goal of the Geneva app is similar. In fact, Geneva was named after the Geneva Conventions, the famous treaties negotiated after the atrocities of WWII that dictated humane treatment of people during wars. These influencers see their homes as virtual havens for users tired of the impersonal algorithms shaping online activity.
Several influencers that Insider spoke to said they're using Geneva to build a new kind of online community, one not dictated by the follower counts that rule platforms like Instagram and YouTube but are rooted in conversations between people who share their interests.
And brands like luxury jeweler Mejuri, Selena Gomez's cosmetic line Rare Beauty, and period care company August have followed suit. Over the past several months, influencers who built their following on platforms like Instagram, TikTok, and Twitter have set up homes on Geneva, which are similar to workspaces on Slack or servers on Discord, Geneva's head of community Kim Johnson says. These are names of a handful of "homes " on the group chat app Geneva. Geneva raised $22 million in funding from VCs like Coatue, Base Partners, Inspired Capital.The app is being used by creators and brands to built private and personal online communities.Geneva, a group chat app that launched in 2021, has become popular with Gen Z women.
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